Copy • Creative • Strategy | Bill Abramovitz
I never forget that healthcare, medical device, and medical equipment audiences are comprised of real people with needs, wants, and dreams. I speak directly to them with strategic focus and clear messaging that cuts through the noise and drives exceptional results.
No matter what the engagement, I'll always start with a strategy that keeps your message on track, conserves your budget, and guides your project to success. This may take the form of a short memo, a creative brief, or a full-on marketing plan.
Detailing the technical aspects and clinical advantages, with specifications and medical jargon, isn't enough. Especially with long sales cycles. You need to hone in on a memorable message, and when the time comes, motivate your prospect
That’s where I come in.
Throughout my career as an agency founder and creative director, I’ve solved these problems for hospital service lines, medical device and equipment manufacturers, and startups, with audiences ranging from hospital buying groups and providers to ambulatory surgical centers, C-suite executives, venture capitalists, non-profits, and startups. I'm proud of the results I've achieved, and invite you to see them in my case studies:
Whether the assignment is patient-facing, provider-facing, or aimed at technical or business buyers, the objective is the same: make your value easy to understand and hard to ignore.
Your website is the marketing engine that communicates and differentiates you from the competition, turns qualified prospects into leads, and serves as a destination for your other digital marketing—web banners and ads, landing pages, and social media.
If your site isn't happy and healthy, and search performance is so-so, your marketing budget is taking a beating
My approach to Web Support is to diagnose technical performance, content, strategic, and SEO issues, and propose realistic solutions that work within your budget. These will help extend the life of your existing site, lay the foundation for a new one, and make your off-site marketing more efficient.
The biggest budget and best strategy in the world are worthless if the creative doesn't deliver. Defining and evaluating great work may seem subjective, but I'll help you sort it with a few questions I use as a test:
Biointel is a one-person company run by me, Bill Abramovitz. I work directly with clients and agencies. There are no management layers. No handoffs to junior staff. And no disconnect between strategy and execution. Just the services you need without the big agency overhead.
I work with my clients in a variety of ways: managing and executing large and small projects, augmenting your internal team, or stepping in as a fractional CMO.
My style is friendly and collaborative. I listen first, then shape messaging around your audience, your objectives, and your brand. No drama, No ego. Just thoughtful work that performs.
I can work remotely, onsite for clients in the Cincinnati metro area, or travel to you for important meetings or presentations.
If you have a project in mind, the next step is simple. Reach out, and we can talk through your goals, timing, and fit. If you're interested in Web Support, you can estimate your project online. Other wise feel free to email me, call or text +1 (513) 967-5848, or consult my FAQ page