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BILL ABRAMOVITZ

Creative Director / Copywriter / Idea Farmer for HIRE
ON-TARGET B2B, B2C, AND HEALTHCARE COPY
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Expert B2B, B2C, and Healthcare Copy STAT

freelance copy by Bill Abramovitz

Need a heart transplant? You'd choose a surgeon who's done a few, is unflappable under pressure, and gets superior results. Right? Think of me as your word surgeon. I treat your copy, short or long, like the most important procedure of my day. In consultation with you, I'll conduct a thorough workup of your project, its content and strategy, and guide you through an approach that will yield the best results.

Before I wrote award-winning ads, I honed my skills by:

  • Scrubbing gravy pots at Bob Evans.
  • Picking raspberries for Smucker's.
  • Playing French horn at the Aspen Music Festival.
  • Teaching kids how to play brass instruments.

From these humble beginnings, I started three advertising agencies, including one devoted entirely to B2B and healthcare marketing. Every piece of copy is unique, but it helps that I've handled just about everything that uses words, from Fortune 100 companies like P&G to Mom and Pops like Meemaw's mouthwatering peanut butter cookies.

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The Benefits of Bill

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Sell more

I speak B2B and healthcare and translate complex topics into clear and concise copy that gets read and earns clicks.
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Save Money

Expand your copy capability without over-extending your budget or shelling out for benefits.
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Strategic Advantage

I work from project briefs written by me with your input, ensuring the copy is on-target and on-brand.
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Sizzle on Demand

Creativity based on strategy is designed to stop your prospects in their tracks.

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Why I Specialize in B2B and Healthcare

I love the challenge. It plays to my strength of translating complex topics into copy that entertains, educates, and persuades lay audiences. I like digging and researching to learn about a product or service. I have a never-ending fascination with the human body and mind and the devices, medications, and equipment that make it better. I also like the sense that my work is serving a greater good.

Order from the Menu

  • Advertising
  • Blog Posts
  • Brochures
  • Product Literature
  • Digital Ads
  • E-Newsletters
  • Email
  • Sales Enablement Tools
  • Names and Slogans
  • Press Releases
  • Social Media Posts
  • TV and Radio
  • Video
  • Web Content (with SEO)
  • White Papers

Client Experience

  • Computer Products Corporation
  • Procter & Gamble
  • Haag-Streit International
  • Invision
  • Mercy Hospitals, Catholic Health Partners
  • Mobius Orthopedics
  • Möller Microsurgical
  • Lexis Nexis (SAAS)
  • University of Cincinnati
  • NPR Carnegie Hall Tonight
  • WGUC (Cincinnati)
  • WVXU (Cincinnati)
  • WMFA (Austin)
  • Johnson Memorial Health Services
  • Lens Crafters
  • Avenova Pharmaceuticals
  • Reichert Technologies
  • Topcon
  • Glacial Ridge Health Services (hospitals and clinics)
  • Reliance International (medical equipment)
  • Reichert Technologies (medical diagnostic devices)
  • Ziemer Surgical Lasers USA

Fees

All estimates are project-based (not by the hour), so there are no surprises on your final bill. You approve the estimate, and I'll get started right away.

Here's how the project will flow:

  1. Introductory call. You talk. I listen. We'll work out the details of the project together.
  2. Scope and estimate. I'll send you an estimate with the agreed-upon scope and a timeline.
  3. Work commences.
  4. You'll receive first and second drafts. You markup revisions.
  5. I will submit the final copy on deadline.
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