Strategy, Creative, and the Human Touch
I never forget that healthcare, medical device, and medical equipment audiences are comprised of real people with needs, wants, and dreams. I speak directly to them with strategic focus and clear messaging that cuts through the noise and drives exceptional results.
No matter what the engagement, I'll always start with a strategy that keeps your message on track, conserves your budget, and guides your project to success. This may take the form of a short memo, a creative brief, or a full-on marketing plan.
Detailing the technical aspects and clinical advantages, with specifications and medical jargon, isn't enough. Especially with long sales cycles. You need to hone in on a memorable message, and when the time comes, motivate your prospect
That’s where I come in.
Throughout my career as an agency founder and creative director, I’ve solved these problems for hospital service lines, medical device and equipment manufacturers, and startups, with audiences ranging from hospital buying groups and providers to ambulatory surgical centers, C-suite executives, venture capitalists, non-profits, and startups. I'm proud of the results I've achieved, and invite you to see them in my case studies:
- Neurosurgical microscope launch
- Optometric practice marketing makeover
- A product launch for an ergonomic exam station
- Pro bono project that created a new multi-million-dollar business
Whether the assignment is patient-facing, provider-facing, or aimed at technical or business buyers, the objective is the same: make your value easy to understand and hard to ignore.
