Healthcare & B2B copy informed by experience.
Strategic messaging for healthcare, medtech, and complex B2B products.
Biointel is a one-person healthcare and B2B copy shop fronted by me, Bill Abramovitz. I work as a freelancer on projects for clients and agencies. Sometimes I handle overflow for frazzled internal groups, fill in during vacations, or assist companies, startups, and nonprofits that don't yet have a copywriter on staff. Every client is unique, but it helps that I've handled a wide range of projects throughout my 25-year career, from large companies like LexisNexis to small businesses like Meemaw's homemade cookies.
Most of my work is in healthcare, patient- and provider-facing, medtech, and B2B. I'm comfortable working with clinical, scientific, and engineering content — and turning it into copy that's clear, accurate, and approachable without dumbing anything down.
My approach is friendly and collaborative, and I'm not a prima donna who will explode if you move a comma!
Contact me to talk scope, timing, and project fit. I'll give you a firm project estimate — no invoice surprises!
