Copy • Creative • Strategy | Bill Abramovitz
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Dreaming of Healthcare Marketing that Works Better?

Over a two-decade career in healthcare advertising and marketing, I've found that there is no perfect recipe for success. But I do follow a process—plan, create, surge—that yields superior results.

I follow this sequence whether I'm engaged for a project, campaign, web audit, or year-long marketing plan.

No matter what the engagement, large or small, I'll always start with a strategy. The brief could be a simple memo or guidance on a multi-channel campaign. This tells you what to expect, defines the budget, and sets deadlines. It tells you what to expect, and your message is on track, gives a foundation for evaluating my work, and yields memorable

Why I Work Independently

I have nothing against agencies. In fact, I've started three of my own. But big agencies do have some weaknesses: smaller accounts and projects can get the short shrift. You may not interact with the people doing the work, and you're paying for the agency's overhead, even if you're only using a few services.

I work around those issues. Every client communicates directly with me from the product's genesis to delivery. No juniors, account executives, or layers of approval. And, I keep my fees reasonable. My only overhead is electricity and snacks, and just the usual chips and soda, nothing elaborate; no lobster rolls!

Read More About My Results

It would be arrogant and untrue to say I've seen it all. But I have solved many problems you might relate to: repositioning an underutilized hospital service line, reviving sales for a mature product, leading record-breaking medical device introductions, increasing qualified booth traffic at a major tradeshow, and redesigning a website that increased lead generation by 7x.

Here are a few more in-depth examples from my case studies:

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Maximizing Your Website's Performance

Through my web support services, I empathize your website's ability to attract, convert, and nurture new customers, its visibility in search, and as a destination for other tactics: email, landing pages, social media, and other digital marketing tools. Then I propose practical steps to improve your site and extends its lifespan.

Bottom line: If your website isn't working to its full potential, you're wasting a lot of money on other marketing tactics

Ballpark web support fees with my calculator and discover options that best fit your budget.

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Creative Work that Can't be Ignored

The value of creative, whether it's email newsletters, print, or web pages. The debate rages on about what is great work and whether it's worth the investment. It's not subjective.

Good-to-great work almost always has these six characteristics:

  • The copy, visuals, headlines, and imagery select the right audience.
  • Your work differentiates you from the competition in as many points of execution as possible: layout, typography, color, etc.
  • Your marketing presence and message should stand out within the category.
  • People remember your marketing and message. This is critical. Without recall at the point of sale, your audience can't request your brand or compare it favorably to the competition. portfolio.
  • The core idea should have legs, meaning the advertising works across all channels and extend into the future, or is it a one-and-done execution? That's the true golden goose that pays off in efficiency, awareness, and sales.
  • It should be difficult for a competitor to steal your idea, because it's so unique and speaks solely to your brand.

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What It's Like Working With Me

I work with my clients in a variety of ways: managing and executing large and small projects, augmenting your internal team, or stepping in as a fractional CMO.

My style is friendly and collaborative. I listen first, then shape messaging around your audience, your objectives, and your brand. No drama. No ego. Just thoughtful work that performs.

I can work remotely, or onsite for clients in the Cincinnati metro area, or travel to you for important meetings or presentations.

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Ready to Go?

If you have a project in mind, the next step is simple. Reach out, and we can talk through your goals, timing, and fit.

Other wise feel free to email me, call or text +1 (513) 967-5848, or consult Biointel's FAQ page

Let’s talk about your project