Make Biotica Your Plan B Agency. Take the Tour.


Make Biotica Your Plan B.

We sincerely hope that your marketing agency relationship is hunky-dory. If so, that’s awesome. But, we hope you’ll keep Biotica in your back pocket as Plan B.

Just in case.

Call us for those times when something goes kablooey, and you need an agency for overflow work, a languishing project, or to meet a crazy deadline. Biotica is an independent agency with 30+ years of healthcare marketing experience. We’re fast on the uptake, keen on strategy, and on-brand with solutions that get results.

A word about our services.

They’re all available as separates or order-up the whole shebang. And, for your convenience, we streamlined our process with transparent pricing. In fact, we’d be happy to send you a price list.

Let’s not kid ourselves.

We’d love to be your Plan A agency. Until then we’re happy to be your Plan B and to help out however we can. Enjoy your tour!

Why Biotica

Why Biotica?


Strategic Insight

We design strategies that blow-up ROI



Our award-winning creative brew gives your brand breakthrough awareness



We know how to squeeze blood from a turnip to create more marketing

Invision Eye Fitness & Fashion
Reliance International
Kala Pharmaceuticals
Haag-Streit USA
Reichert Technologies
Topcon Technologies
Volk Ophthalmic
Avure HPP


Biotica has more ways to launch your practice into orbit

marketing strat4egy


You know where you want to go. We'll devise the strategies to get you there
web design and development

Web Design

Soup to nuts web development, and SEO and maintenance to keep them running perfectly
social media

Social Media

A low cost method of maintaining visibility and your professional profile
digital marketing services


Articles, imagery, and video, social media posts that educate and inform your patients
email marketing healthcare

Email Marketing

We handle mass mailings, and those with PHI requirements.HIPPA compliant from start to finish
digital advertising and SEM

Digital Advertising

We manage search engine marketing campaigns; and create and place web banners for your practice on local and national sites
print, tv and radio advertising


Targeted print ads, radio and TV, and outdoor advertising to reach prospective patients
healthcare public relations

Public relations

Biotica cultivates local, national, and industry placements related to your practice goals


National and international juries have awarded Biotica's work

Avure HPP

Print ad promotes healthy high pressure processing

Reliance Medical Products

Poster to introduce FX 920

Reliance Medical Products

Launch of palette of hundreds of upholstery colors

Reichert Technologies

Buffalo ad plays off Reichert's location


Website shows fashion and medical sides of practice

Bell Technologies

Ophthalmic distributor website include e-commerce

Mercy Health Partners

Ad announces ground breaking for a new hospitalx


Email pushes traffic to website


Campaign for introduction of the Lenstar biometer


Creative repurposed for outdoor, print, and POS

Team — Who do we think we are?

Team — Who do we think we are?

Working out of a basement in 2002, our first client was an ophthalmologist. We must have done okay because he referred us to our second client, his optometrist father. And the rest is history.

Susan Abramovitz

Partner / Strategic Services & Media

Susan helps clients set realistic goals and the most cost-efficient ways to achieve them

Ben Singleton

Partner / PR & Social Media Director

Ben’s group will help you reach patients through free media exposure and social media

Bill Abramovitz

Partner / Creative & Digital Director

Bill’s digital and design team crafts unique messages and imagery that are heard above the noise



Reasonable. Flexible. No surprises.

  • Our hourly fees range from $95 to $160 per hour. That's low middling for Cincinnati, and dirt cheap for New York.
  • We bill most of our work by project. We estimate, you sign, and we get to work.
  • We do not work on the retainer system, though we do bill monthly for services like PR and social media.


We would love to hear from you. Get in touch with your questions, comments and suggestions