Copy • Creative • Strategy | Bill Abramovitz
Client: Mercy Health Partners
Strategy: Drive awareness of specialty cardiology care in the health system. Smaller boards were strategically placed in neighborhoods.
Client: Mercy Health Partners
Strategy: Interstate billboard promotes easy access to hospital locations from anywhere in Cincinnati.
Client: Invision
Strategy: Billboard campaign to promote fashionable eyewear in a ZIP code with the highest rate of cosmetic surgeries per capita in the United States. (top & bottom)
Client: Invision
Strategy: Tweaking the cost of fashionable eyewear versus the cost of cosmetic surgery.