Copy • Creative • Strategy | Bill Abramovitz
Client: Reliance Medical Products
Strategy: Call out competitors’ superficial durability claims and contrast them with Reliance’s century-long track record of engineering, manufacturing, and real-world use.
After a deep, long nap, some of our competitors woke up to the earth-shattering conclusion that doctors want to purchase durable equipment. The kind of examination chairs, stands, and stools we’ve been manufacturing for over 100 years.
Reliance durability isn’t based on slogans or hollow claims. It’s the byproduct of decades of engineering, sourcing the best materials, and manufacturing every piece of equipment here in the USA.
Competition is welcome, but you can’t fake durability. At least not for long.
