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Made in America Website Mini Site
Client: Reliance Medical Products | Strategy: All things being equal, research shows that 70 percent of consumers will choose a Made in America product over its outsourced competition. The site was launched during the recession to create a marketing advantage that didn't require lowering prices. This client gained market share during and after the recession. Other media included web banners and print ads.
Made in America. It's Critical.
We're at a crossroads in this country. Our economy is struggling. Almost a million mortgages are underwater. Uncertainty abounds. But things are getting better. Reliance has had 21 years of record growth. And now we're seeing some of our fellow American manufacturers tick upwards, too. Go team!
Reliance products are built on values you won't find from our competitors abroad: hand craftsmanship, durable materials like forged steel, and 14-ply birch instead of plastic.
It's time to look around and see the great products our neighbors are manufacturing right here in the USA.
THEMATIC: The Superior Practice
