Copy • Creative • Strategy | Bill Abramovitz
Client: Reliance Medical Products
Strategy: All things being equal, research shows that 70 percent of consumers will choose a Made in America product over its outsourced competition.
We're at a crossroads in this country. Our economy is struggling. Almost a million mortgages are underwater. Uncertainty abounds. But things are getting better. Reliance has had 21 years of record growth. And now we're seeing some of our fellow American manufacturers tick upwards, too. Go team!
Reliance products are built on values you won't find from our competitors abroad: hand craftsmanship, durable materials like forged steel, and 14-ply birch instead of plastic.
It's time to look around and see the great products our neighbors are manufacturing right here in the USA.
THEMATIC: The Superior Practice
