Copy • Creative • Strategy | Bill Abramovitz
Client: Reichert Technologies
Strategy: Strategy: In a me-too market, this campaign is designed to differentiate the Reichert brand through a play on the company's location, "Another Bright Idea from Buffalo.
Are the hooves pounding at your door? Maybe not, but your patient load has never been so intense. Enter the Endurance Tilt Chair. This rugged exam chair quietly lowers and raises patients up to 350 lbs. And the chairs compact footprint will fit any practice.
