Copy • Creative • Strategy | Bill Abramovitz
Client: Reichert Technologies
Strategy: Use a wise owl as an icon to symbolize the "smart, quiet, and fast" product attributes of this high-tech diagnostic device.
Smart, fast, and quiet exams. That's the Reichert's Auto Phoroptor RS®. Lens changes are barely audible and easily compare old and new prescriptions. Plus, the Auto Phoroptor RS automatically communicates with EMR and other devices. No more manual data entry. Move faster. Eliminate the noise. And start pumping up the volume in your dispensary. Do the wise thing. Try the Auto Phoroptor RS.
