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Bill Abramovitz / Copywriter / Creative Director for HIRE

Portfolio > Phoroptor Ad
Client: Reichert Technologies | Strategy: Use a wise owl as an icon to symbolize the "smart, quiet, and fast" product attributes of this high-tech diagnostic device.

The wise choice for refraction

Smart, fast, and quiet exams. That's the Reichert's Auto Phoroptor RS®. Lens changes are barely audible and easily compare old and new prescriptions. Plus, the Auto Phoroptor RS automatically communicates with EMR and other devices. No more manual data entry. Move faster. Eliminate the noise. And start pumping up the volume in your dispensary. Do the wise thing. Try the Auto Phoroptor RS.

owl ad for trade magazine
Biointel Agency • Bill Abramovitz | Copywriter • Creative Director | 513 967 5848 | billa.abramovitz@gmail.com| 8357 Summitridge Drive, Cincinnati, Ohio, 45255