Copy • Creative • Strategy | Bill Abramovitz
Client: Avure B2B Video
Strategy: Designed for a big screen at a tradeshow, this video depicts the many types of food compatible with high-pressure processing.
Client: Reliance Medical Products
Strategy: The Evolution campaign shows Reliance chairs as a continuum of improvement.
Client: Reliance Medical Products
Strategy: Teaser video for an integrated ophthalmic exam lane sustained interest in XOMA before a prototype or final product was available.
Client: Reliance Medical Products
Strategy: Corporate video underscores Reliance’s “Brutishly Durable” positioning and highlights its hand-crafted manufacturing methods.