Copy • Creative • Strategy | Bill Abramovitz

Maximize Your Website's Impact

A hard truth: websites don’t age well. The market changes, new products need support, and content ages out. The site might not align with your planning, and new technologies, like AI, are driving the new search landscape. As a result, your conversions and traffic lag and don’t meet the factors that search engines reward, such as freshness, expertise, depth of content, and speed.

Now for the good news.

You may not need a new site. At least, not right now. My specialty is revitalizing existing websites and planning new ones that accomplish business and marketing objectives; sometimes through minor SEO fixes or content additions.

My process is to analyze technical, SEO, and content aspects of your website, report my findings to you in English, and propose solutions.

Affordable for Startups, and Small and Medium-Sized Businesses

Estimate the cost of my services below. Since there are variables, such as the size of your site and its purpose, I’ll confirm the details with you before issuing a final estimate.

Volume discounts apply to the total: 10% off $2,500- $4,999; 15% off $5,000–$9,999, and 10% off $10,000 or more.

If you’re uncertain about what services are right for you, leave a message in the form below.

Service Deliverables Base Price Each Additional Page/Item Qty Subtotal
Basic Website Audit Concise audit report, prioritized improvements,
affected-URL spreadsheet, and recommended next steps.		 $300$100 $0
Expanded Website Audit Detailed audit report, page-specific findings,
priority ratings, and recommended implementation plan.		 $450$125 $0
SEO Corrections for Key Pages Implementation-ready metadata and copy, internal-link recommendations,
alt text, and updated HTML when included.		 $250$100 $0
Website Indexing and Technical SEO Setup Robots.txt, XML sitemap, indexing report,
and redirect, canonicalization, and Search Console recommendations.		 $300$80 $0
Basic Schema Markup Implementation-ready JSON-LD code, validation results,
placement instructions, and corrections to existing schema.		 $300$150 $0
Website Content Strategy Audience and objective summary, messaging themes, recommended sitemap,
page-level outlines, and content priorities.		 Ask for custom pricing———
Home Page Copywriting Complete home-page copy, title tag,
meta description, and revised final copy.		 $600— $0
Standard Website Page Copywriting Complete page copy, title tag, meta description,
suggested internal links, and revised final copy.		 $400$250 $0
Landing Page Development Complete landing-page copy, recommended content flow,
title tag, meta description, and optional basic wireframe.		 $500$400 $0
Case Study Development Complete case study, project highlights,
headline and pull-quote options, and web-ready final copy.		 $500$400 $0
Blog Post Completed post, headline options, title tag, meta description,
suggested links, source list when applicable, and revised final copy.		 $500$400 $0
Website Content Refresh Revised copy and headings, stronger calls to action,
title tag, meta description, and final approved copy.		 $250$95 $0
Website Navigation and Content Organization Revised sitemap, navigation and page-naming recommendations,
and list of pages to retain, combine, add, or remove.		 Ask for custom pricing———
Website Quality-Control Review Quality-control report, correction list, broken-link findings,
copy corrections, and form test results.		 $400$100 $0

I’d like custom pricing for the following services:

Services subtotal$0
Volume discount0%
Estimated total$0

This calculator provides a preliminary estimate. Final pricing will be based on the project’s size, scope, and specifications.

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