Copy • Creative • Strategy | Bill Abramovitz
A hard truth: websites don’t age well. The market changes, new products need support, and content loses relevance. The site might not align with your planning, and new technologies, like AI, are driving the new search landscape. As a result, your conversions and traffic lag and don’t meet the factors that search engines reward, such as freshness, expertise, depth of content, and speed.
Now for the good news.
You may not need a new site. At least, not right now. My specialty is revitalizing existing websites and planning new ones that accomplish business and marketing objectives; sometimes through minor SEO fixes or content additions.
My process is to analyze the technical, SEO, and content aspects of your website, report my findings to you in English, and propose solutions.
Basic Website Audit
Concise audit report, prioritized improvements, affected-URL spreadsheet, and recommended next steps.
Expanded Website Audit
Detailed audit report, page-specific findings, priority ratings, and recommended implementation plan.
SEO Corrections for Key Pages
Implementation-ready metadata and copy, internal-link recommendations, alt text, and updated HTML when included.
Website Indexing and Technical SEO Setup
Robots.txt, XML sitemap, indexing report, and redirect, canonicalization, and Search Console recommendations.
Basic Schema Markup
Implementation-ready JSON-LD code, validation results, placement instructions, and corrections to existing schema.
Website Content Strategy
Audience and objective summary, messaging themes, recommended sitemap, page-level outlines, and content priorities.
Home Page Copywriting
Complete home-page copy, title tag, meta description, and revised final copy.
Standard Website Page Copywriting
Complete page copy, title tag, meta description, suggested internal links, and revised final copy.
Landing Page Development
Complete landing-page copy, recommended content flow, title tag, meta description, and optional basic wireframe.
Case Study Development
Complete case study, project highlights, headline and pull-quote options, and web-ready final copy.
Blog Post
Completed post, headline options, title tag, meta description, suggested links, source list when applicable, and revised final copy.
Website Content Refresh
Revised copy and headings, stronger calls to action, title tag, meta description, and final approved copy.
Website Navigation and Content Organization
Revised sitemap, navigation and page-naming recommendations, and a list of pages to retain, combine, add, or remove.
Website Quality-Control Review
Quality-control report, correction list, broken-link findings, copy corrections, and form test results.