Copy • Creative • Strategy | Bill Abramovitz

Communicating Empathy for Patient's Pain

Client: Pharmaceutical Ad

Strategy: Ad communicates the distress dry-eye patients feel, positioning Regener-Eyes as the solution.

Ad Text

Are your dry eyes bringing you to tears?

TRY REGENER-EYES

The power of a biologic in the ease of an eyedrop

Regener-Eyes pharmaceutical ad